MarCell is the one stop shop for quality marketing based content on campus. As a club, we have undergone a lot of changes within the past two years, not just in the members and structure, but also in the club philosophy and the kind of events we do.

We are currently undergoing a renaissance of sorts, shifting from traditional marketing events, talks and workshops, to off-beat, innovative events (see MarGod), while still retaining our core strengths in those areas. We also hold the distinction of being one of the most active clubs on campus, with regular events, and ever increasing participation.

The Brandwitch Series:-

The Brandwitch series, established in 2007, is our annual event with which we welcome the freshers. It begins as a traditional marketing quiz, with emphasis on thinking and analytical abilities more than facts, which then leads into a wacky ad design contest. The series began with “The Brandwitch Project” and “The Curse of Brandwitch”, and has continued this year with “The Brandwitch Returns”.

The Brandwitch:

The Brandwitch has grown to become something of a mascot of the club. Variously depicted as an evil, enticing witch who holds sway over brands and consumers, she has quickly established herself as one of our flagship features.

The Strategic Marketing Workshops (or The Chennai Alumni Workshop)

The workshop has come a long way since its inception, six years ago. From its humble beginnings as a simple case contest, the workshop has become more and more interactive and expansive over the years, and in its latest incarnation, is a two day extravaganza, consisting of two case contests, two sectoral presentations by alumni distinguished in their fields, and an informal interactive session, where the alumni talked of their own experiences and answered any and all queries the students had. The Chennai Alumni chapter has been our constant companion in this endeavour, and without them, this event wouldn’t have come as far as it has.

The MarGod

Our most ambitious venture to date, its a quest to find the Marketing God of the campus, and we don’t mind putting the contestants through three days of hell and brimstone in order to do it…

More info on this later….

Marvel

The in-house marketing magazine of IIM Calcutta, Marvel offers an outlet for the faculty and students to pen down their thoughts on the current, relevant issues, and also features interviews of our alumni and future trends.

Apart from these, we also have irregular events in collaboration with various firms like Nokia, ITC, Reebok and Eveready etc. We work as the campus partners to these firms and help them make their events a grand success.

As we said earlier, MarCell is going through a significant phase of its existence, and for more updates on how it all turns out, watch this space…

FOR JOKATIMES

MUDIT SHARMA with

ABHIRAM SRIVASTAVA