Persona, IIM Calcutta’s literary club has launched the latest version of its online magazine “IMZine”. You can see the magazine here : http://www.iimcal.ac.in/imz/ With this edition of IMZine Persona surprises us with a fresh interpretation of the word “magazine”. You will find no long-winded articles. Instead all of the content is presented in the form of presentations. Apart from this, the magazine also features contests and a forum for Poets to discuss and share content. IMZine was started with the intention of being the institute’s online magazine featuring management related articles, interviews of eminent personalities, coverage of campus events with guest speakers, book reviews etc. There were 5-6 columns in each edition, each of which dealt with a specific management stream – finance, economics, HR etc. IMZine is now a part of Persona, the literary club of the campus. And over the last two years, various clubs and event bodies on campus have come up with their own new magazines, websites too, which has meant that IMZine has had to adapt its structure, which it has with its latest edition. We asked Amitbikram Acharya, the IMZine coordinator for Persona about what was new in this edition.  He said 

With this issue of IMZine, the team wanted to cover material which would be different from that in the other magazines. And which would be informative, yet presented in an informal way. Hence, the decision to move from articles to slideshows. And the same ‘informative and informal’ theme holds for this edition’s content as well. We wanted to facilitate discussions among readers, and therefore this edition features comments section for each topic too.

You can also browse through the older editions of IMZine at http://www.iimcal.ac.in/imz/archive/