http://www.jokatimes.com/2009/02/11/marketing-gone-wrong/ IIM Calcutta's Campus Herald Sat, 04 Feb 2012 20:12:21 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.jokatimes.com/2009/02/11/marketing-gone-wrong/comment-page-1/#comment-158 Mayank Thu, 12 Feb 2009 06:16:38 +0000 http://www.jokatimes.com/?p=1304#comment-158 Actually the case of Modiluft is a case of flawed market entry scheme, where they did not foresee the problems arising out of an Indo-German-UK association.....hence the bad marketing! Cheers! Actually the case of Modiluft is a case of flawed market entry scheme, where they did not foresee the problems arising out of an Indo-German-UK association…..hence the bad marketing!
Cheers!

]]> http://www.jokatimes.com/2009/02/11/marketing-gone-wrong/comment-page-1/#comment-157 Manish Thu, 12 Feb 2009 00:37:56 +0000 http://www.jokatimes.com/?p=1304#comment-157 CAMss wid Natti .... article is a good read but even i failed to understand the Modiluft thing !!! CAMss wid Natti …. article is a good read but even i failed to understand the Modiluft thing !!!

]]> http://www.jokatimes.com/2009/02/11/marketing-gone-wrong/comment-page-1/#comment-155 Ashis Wed, 11 Feb 2009 16:59:47 +0000 http://www.jokatimes.com/?p=1304#comment-155 Nice one !! good read .. Nice one !! good read ..

]]> http://www.jokatimes.com/2009/02/11/marketing-gone-wrong/comment-page-1/#comment-153 Natrajan Wed, 11 Feb 2009 16:42:21 +0000 http://www.jokatimes.com/?p=1304#comment-153 I don't understand what marketing problem in 'Modiluft'? I don’t understand what marketing problem in ‘Modiluft’?

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