The Marketing Cell recently launched its magazine called Marvel which received an encouraging response from the students. The magazine was made possible by significant efforts from all the people who have contributed in the form of articles, and the super efficient design team that gave the magazine a very ‘professional’ look suited for a top Indian B-school.

The article by PPO holder Sriram (aka Global Sriram), surely must have given you a feel of how passionate a marketer can be about his field and his products. The ZooZoo article is a lesson to firms that advertising might not be always about roping in a Madhavan or a Vidya Balan or spending millions of rupees, one can connect with his customer equally well with a dog and a kid too or maybe with a bunch of cute looking bubble heads jumping animatedly on your TV screen. The interviews with IIMCians most knowledgeable in the field of marketing including our ER Secy, Paul and Pradeep Pokhariyal hopefully would have answered a few questions for facchas.

Also, some personal admirations and poetic skills were well expressed in the Desi Joka Brands section. Special mention of Tejveer Singh and the poem dedicated to him by Skandha liked by one and all; he out of a will to preserve his brand value or maybe just out of habit, again missed the last Marvel copy inspite of rushing at what he claims was “breakneck speed” (yea sure!). The extensive research on Brand Bollywood by Aayush and the write up on Sports Marketing by the footer crazy Abhishek Singh were extremely insightful too for film lovers and sports fanatics! If you haven’t tested your Marketing prowess yet then go ahead and do it with Prerak’s Quiz!

Also take the witch on the last page seriously, because Marcell after its magazine is now going to take you by storm with BrandWitch. Keep your eyes glued to the Blueboard and make this year remembered as the year of marketers!

For the Kotlers of the incoming batch; all those who are enthusiastic about marketing or for those who struck a chord somewhere after going through Marvel, Marcell would be looking to recruit enthusiastic ‘fucchas’ who can contribute in significant way to the making of the next editions of the magazine. Also, Marcell would be willing to accept contributions in the form of articles, interviews, or anything interesting that students can come up with. For more queries, feel free to send emails to marketing.cell@gmail.com.

Mayank Jain (Magazine Head & Editor)

Varun Narayanan (Chief Editor)

1. Arun Kumar Saluru Says:
   August 5th, 2009 at 6:32 am

   looking for the e-version of “marvel”.