Given that “Corporate Social Responsibility”, “Sustainable development” and “Triple bottom line” are fast becoming hot buzzwords in the industry, IIM Calcutta is sparing no efforts to equip the future managers with the appropriate tools and techniques. In an attempt to expose the students to some industry experience, today the campus hosted Mr. Tomojeet Chakraborty, the head of CSR initiatives of Tata Consultancy Services in Eastern India.

Mr Chakraborty started out by explaining the basic concepts of CSR and Sustainability and how the gap between them can be bridged. He then moved on to the various forms of CSR and what it means to the primary, secondary and tertiary stakeholders of a company. Thereafter, he explained how a company can implement CSR at the various levels of its own value chain with examples of how various companies have actually done it.

Mr Chakraborty then explained how TCS has used its core competency to develop software to support Government of India’s Adult Literacy Programme. He closed his lecture by saying that Sustainable practices are in fact for the future generations to reap benefits from, which in fact was the subject of the photograph that won World Bank’s photography award for environmental sustainability.

The two hour lecture left the audience wanting for more. The interest level was so high that the students did not mind skipping lunch for a Q&A session with him. “It was enlightening. We could see the difference in approach between western companies, who are more PR savvy and the Indian counterparts”, said Anand Goyal, a PGP2 student.

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Given that “Corporate Social Responsibility”, “Sustainable development” and “Triple bottom line” are fast becoming hot buzzwords in the industry, IIM Calcutta is sparing no efforts to equip the future managers with the appropriate tools and techniques. In an attempt to expose the students to some industry experience, today the campus hosted Mr. Tomojeet Chakraborty, the head of CSR initiatives of Tata Consultancy Services in Eastern India.

Mr Chakraborty started out by explaining the basic concepts of CSR and Sustainability and how the gap between them can be bridged. He then moved on to the various forms of CSR and what it means to the primary, secondary and tertiary stakeholders of a company. Thereafter, he explained how a company can implement CSR at the various levels of its own value chain with examples of how various companies have actually done it.

Mr Chakraborty then explained how TCS has used its core competency to develop software to support Government of India’s Adult Literacy Programme. He closed his lecture by saying that Sustainable practices are in fact for the future generations to reap benefits from, which in fact was the subject of the photograph that won World Bank’s photography award for environmental sustainability.

The two hour lecture left the audience wanting for more. The interest level was so high that the students did not mind skipping lunch for a Q&A session with him. “It was enlightening. We could see the difference in approach between western companies, who are more PR savvy and the Indian counterparts”, said Anand Goyal, a PGP2 student.