Comments on: CSR: More Than Just The Bottom Line http://www.jokatimes.com/2009/08/03/csr-more-than-just-the-bottom-line/ IIM Calcutta's Campus Herald Sat, 04 Feb 2012 20:12:21 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Saurabh Gupta http://www.jokatimes.com/2009/08/03/csr-more-than-just-the-bottom-line/comment-page-1/#comment-4182 Saurabh Gupta Wed, 05 Aug 2009 20:21:47 +0000 http://www.jokatimes.com/?p=1713#comment-4182 The effort put forth was not because concepts like "corporate social responsibilty" or "sustainibility" have become buzzwords, but was a sincere effort towards exposing students towards the social aspect of business. The talk by noted CSR activist, Mr. Tomojeet, was to expose students and future leaders towards a new rationale of CSR, i.e. CSR not as philanthropy or marketing strategy but as "social initiative and responsibility" being the business of a company. Indeed Goyal has put it quite well when he says that "it was enlightening" :D The effort put forth was not because concepts like “corporate social responsibilty” or “sustainibility” have become buzzwords, but was a sincere effort towards exposing students towards the social aspect of business. The talk by noted CSR activist, Mr. Tomojeet, was to expose students and future leaders towards a new rationale of CSR, i.e. CSR not as philanthropy or marketing strategy but as “social initiative and responsibility” being the business of a company.

Indeed Goyal has put it quite well when he says that “it was enlightening”
:D

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