Census was started as a marketing research club in 2006 but has grown into much, much more. It is now a club that provides a complete experiential marketing experience to the students at IIM-C through two signature events – Mandi and Ulhaas. Census is in place because its members believe that an MBA is all about ‘learning by doing’ and that there is more to be learned by going out there and selling your product to real customers than by reading about how to do it from a book. Ulhaas is arguably the biggest event in terms of footfall in India, with more than 10000 people visiting the fair every year. Mandi, meanwhile, is about the complete brand building experience which starts from choosing a product to marketing it, selling it, and finally generating real profits.

For more information, please visit the website of Team Census.

Ulhaas

Ulhaas, designed in a ‘disguised games’ format, aims at bridging the gap between the producer and the consumer through systematic research. Held over a period of about three months, Ulhaas culminates in a fun fair where the respondents are led thorough a series of interactive games, designed to provide stimuli to elicit responses from consumers. The entire research process is guided by the overriding principle that no game must reduce to a typical questionnaire mode market research exercise. The fair. organized by Team Census, has always been held at a central location in the city, thus ensuring a huge footfall – in each of the previous editions, 10000 people visited the fair.

Mandi

Mandi is a Team Census initiative to complete and implement the understanding of Sales and Marketing. The event tests the Marketing, Selling and Strategic skills of the participants over a period of 8-10 days. Mandi as an event is designed to provide its participants with a complete Brand Building Experience, in that the participants choose the products, Promote it by making Video and Print Ads, Price it and finally sell their products in a fair organized by Team Census. Mandi focuses on the execution part of the theories that have been imparted to our fellow students. In its inaugural edition, over 100 IIMCians participated in the event.