The legacy of i2i has grown in proportions over the years. i2i’08 and i2I’9 became platform for 7 finalists to launch their own firms successfully. i2i’10 has succeeded in raising the bar even further by going International for the first time and by offering intense competition and excitement.

The Jury panel consisted of Mr. Sanjoy Sanyal, New Ventures; Mr. Amit Anand, Venturegurus; Mr. Deepak Daftari, Founder Eshiksha.com; Mr. Anil Joshi, Mumbai Angel Network; Mr. Vasant Subramanyam,  President Tie Kolkata; Mr. Nirav Sanghavi, CEO & Founder Blogadda.com; Mr. Probir Gupta, Ex-Executive Director TIE Kolkata; Mr. Ashish Jain, Bharti Airtel Innovation Funds.

Judging the best amongst the 12 teams was a real challenge for all the jury members as they found all the plans to have good growth opportunities and market potential. At the end, however business plans presented by teams ‘Dare to Soar’ from SP Jain and FTN from IIM Calcutta were bagged the competition and were identified as fundable and VCs indicated their wish to follow up with them in the future

As we all know that Success is not necessarily defined by winning, so we wish Good luck to all the competitors and hopefully the rundown of advice from our Jury panellists and eminent industrialists proves beneficial to them in the long run and helps them in soaring great heights. We also hope that the next retreat will offer a similar rich feast of new and vibrant ideas.

Stuart H. Britt, US advertising consultant

The students of IIM Calcutta were in for a jam-packed weekend with the 7^th edition of the ‘Strategic Marketing’ Workshop being organized in association with the Chennai Chapter of the IIMC Alumni Association and the Marketing Faculty on 19-20 Sep, 2009. 12 hours of hard-core, real-life marketing experiences among alums with more than 350 years of expertise among them, were up for grabs, as the students made best of this opportunity by interacting with them and participating in the case-study competition, as a part of this event

This workshop was conducted with the assistance of the Marketing Cell-“Marcell” of IIM Calcutta. Through the medium of cases, it aimed to introduce a few to the concept of Strategic Marketing and help implement their ‘text-book’ knowledge to solving these real life cases for the others.

The opening keynote address was given by Prof. Prashant Mishra, PGP Chairman, IIM Calcutta.  He spoke about this workshop “being a unique opportunity for the students to take advantage of the collective experience of the wide resources from the Alumni network”.  In the words of Prof. Sudhas Roy, a workshop like this was needed to “bring the real world into the classroom.” He also lauded the hard work put in by the Chennai Chapter and praised them for being able to sustain and continue the same effort for 7 editions.

The overview of the workshop were given by Mr. J.Krishnan (12^th batch), MD, Netlink Technologies Ltd. (ex-CEO of the Deccan Chargers) and Mr. Ashok Jayaraman (8^th batch), MD, CFI Ltd. Both of the speakers recognized the importance of conducting such workshops as a medium for students to understand how the real world works and to stimulate an environment so as to get a reality check on where they stood.

A case study in the Education Sector

The first case of the day “Marketing in Education” was anchored by Mr. Anand Sudarshan (19^th batch), CEO and MD, Manipal Education. He discussed how the Third Quotient, GQ or the ‘Glamour Quotient’ was missing in the field of education and how the poor ‘Gross Enrolment Ratio’ of India vis-a-vis  other developing countries would hurt its future prospects. He also divulged how quality Vocational education institutes would be needed as an immediate measure. Teams of 5 students each, presented their views and suggestions on the case. Innovative solutions encompassing PPP models and popular organizational structures like the hub-and-spoke models were examined for their efficacy and economic benefits. Mr. Sudarshan eventually explained what was really happening in real life and outlined the need for a Joint-Venture with an established brand in the area of education.

Appreciating Funds-Its Mutual

The next case was conducted by Mr. V Sankar (18^th batch), MD, CAMS. He engaged the audience with the concept of ‘Marketing of Mutual Funds’ and how it would be beneficial to set up a Sales and Distribution framework in India. He also cleared up many misconceptions about Mutual funds in general and how understanding them better would lead to appreciating their true advantage in today’s world.

Roadmap to remove roadblocks

The next session dealt with the tricky issue of a ‘Removing roadblocks from PPPs (Public-Private Partnerships)’. It involved analysing the need for having a PPP in a particular situation, the roles adopted by the partners, funding of the projects and ensuring viability. Mr. D Prakash (11^th batch) Director, UTI Technology Services, played the role of the anchor in this discussion and gave his vital inputs in investigating the parameters involved in evaluating the success of such a partnership.

The day ended with the much awaited interactive session between the alumni and the students of IIM Calcutta. Students fired their doubts and queries at the alums who gladly answered them.

A Stitch in Time

Day 2 was kick-started with the discussion on a case study in the apparel retail sector. This case dealt with the intricate concepts of deciding the distribution strategy of a fictitious company, its cost structure and deciding on the change of management that would accompany an acquisition. Mr. Vineesh Chadha (30^th batch), Director, MXV Consulting, anchored the discussion and evaluated the groups on the basis of innovative solutions with practical feasibility and outlining the significance of understanding the customer needs. He also stressed on the common mistakes made by companies in the Post Merger Integration stage of the acquisition.

Results for the Case Study Competition

The final session of the event saw the results for the highly-contested Case Study Competition. This competition was judged by eminent alums like Mohan Eddy (8^th batch), Director, India Satcom, R. Ramaraj (8^th batch), Senior Advisor, Sequoia Capital, Ajay Jain (18^th batch), Director, Tecpro Infrastructure, K. ‘Mali’ Mahalingam (22^nd batch), Partner, TS Mahalingam & Sons, Ravi Santhanam (15^th batch), MD, Hindustan Motors and PVR Murthy (13^th batch), CEO, Executive Search Recruitment Consultants.

The honours of the 1^st place in the competition were taken away by the PGP-2 team comprising of G. Sriram (Yay Jokatimes!), Anand Goyal,  Kushal Kumar Manupati, Swayam Khialani and Sarang Shahane.

With this, a fruitful and an enlightening experience came to an end leaving the students with a taste of real-life strategic marketing and hungry for more such interactive sessions.

For JokaTimes,

Purnoor Singh Sodhi

The down to earth man who scaled the peaks

The adventure club took on the onus of conducting a grand session for the students. It was ideal as Malli was the founder of this club. The club organized a 15 km (10 rounds of the campus) for the students, an opportunity to spend that time setting the pace with our alum. Two of our PGP2 students Vikram Murthy & Bhuvanprasad (Both members of the Adventure Club) were the only ones to complete the run with Malli. Not to mention that Malli was taking it easy on the boys and running at a leisurely pace. Next in line was the interactive session at our lecture room after dinner.

Students started to pour in for the session much before the scheduled time. Something that we don’t get to see for our lecture sessions on a daily basis but this was different. A first hand informative session with the fastest 7 summiter in the world. It as close as you can get to climbing Mount Everest without actually doing so. The session began with a big round of desk thumping for the alum when he entered, a tradition that has been followed at IIM Calcutta for years. Malli had a long look around the class. Maybe trying to soak in the classroom ambience or maybe trying to find an old glimpse of him in the students eagerly looking at him.

With a small pause he addressed the students. Starting from his reasons to setup the adventure club and his experiences in college. Just for the facts, Malli never joined any club in his first year. All the while, he stressed on the need to pause sometime in life and ponder about our life’s calling. He explained to his students about how mountaineering came about for him and the troubles he had to face. Then came the brilliant pictures of his various treks around the world. For MBA students, the CV is the Holy Grail. Well how about Mt. Kilimanjaro & Mt. Vinson Massif for starters. Oh, if that is not enough just a small matter of Mt. Everest to top it all. Another round of thumping followed when he displayed the above picture on the screen. We can claim to be the first IIM with its emblem at Mt. Vinson Massif, Antarctica.

The question on everyone’s mind was asked by our current president of adventure club, Jaideep Choudhary. What next, Malli? The answer was humble yet monumental. Scaling the highest 14 peaks (8000m and above) across the world and his personal dream of conducting a trek for the IIM Students. He ended the session with a statement in respect of Mount Everest – ‘This is not a mountain where you can have rules’. Well he ought to know it.

Akshat Patil

• Currently the Country Director of New Ventures, India – An inititiative of World Resources Institute that aims at targetting capital transfer to cleantech companies
• Founder, Regain Paradise (www.regainparadise.org) – A portal for studying, learning and facilitating cleantech investments in India.
• Founder & COO of Vubites.com – A technology platform for advertisers
• Founder, Aesthetic Technologies – An interactive media content development company which received venture capital funding from NIIT and ICICI Limited
• Worked with Mr. Ajit Balakrishnan (Founder-CEO, rediff.com)
• Worked with ITC Classic Finance Ltd. and ICICI Ltd
• Worked at SumTotal Systems – A global leader in Talent Management software
• Mentor to early stage entrepreneurs at the annual TiE-Indian School of Business Venture Capital Conference
• Last but not the least, an alum of IIM Calcutta, Batch of 1991

All that in just 18 years of industry exposure, Sanjoy is the perfect example of an enterprising and sucesful alumni who has used their potential to the fullest. So, what are you waiting for? Send your EOIs for the talk and group interaction now! Don’t miss this opportunity!

(Check the Club Board for more details)

Mayank Jain

Last weekend, a bunch of accomplished Entrepreneurs addressed an audience of budding Entrepreneurs of IIM Calcutta and other B-Schools in and around Kolkata. With a plethora of personal experiences and a great deal of valuable knowledge about dynamics of starting ones own business to offer, they ignited the young minds with a spirit of Entrepreneurship.

Ascent, the annual Entrepreneurship Summit conducted jointly by the Entrepreneurship Cell (E-Cell) and the Centre for Entrepreneurship and Innovation (CEI), IIM Calcutta, took place in great style over this past weekend, with leading venture capitalists, entrepreneurs, newspaper columnists and diplomats sharing the dias.

Ascent is an initiative to promote the spirit of entrepreneurship in the country, by bringing together entrepreneurs and young management students for a free exchange of views and ideas. The two day event was attended by participants from close to 10 colleges from this eastern part of the country. The event aimed at providing young managerial students an overview of the various challenges they would face in an entrepreneurial career, and to equip them with the knowledge, acumen and support they would require to start and successfully run their businesses.

The first day started off with a keynote address by Mr. Bipin K. Vohra, Chairman, NSHM Knowledge campus, and President of the Rs.3500 crore SPS Group. Mr. Vohra, in an inspirational speech, discussed how he started his business from scratch, the challenges he faced on the way, and the lessons he learnt.

In the next session, Mr. Hari Bala, CEO of OnTrack Systems, held an interactive session that introduced the audience to Roger Hamilton’s Wealth Dynamics – a profiling system that assesses one’s personality. The most engaging part of his talk was when he asked a couple of people to volunteer and identified their wealth profiles and suggested areas they would be well suited for.  One could be from the 8 wealth profiles: The creator, Star, Supporter, Deal Maker, Trader, Accumulator, Lord and Mechanic, belonging to a particular profile deeply influences the way one works, and creates wealth. He suggested that the best way to be successful is to partner with people who have a complimentary wealth profile. Following this, a sense of introspection took over the audience.

Mr. Satya Prabhakar, CEO of Sulekha.com, easily the most engaging and charismatic speaker of the day, held an enthralling session about his learnings from running a venture as big as Sulekha. In his inimitable style, through a fun presentation made up entirely of what he called “The ‘Q’s,’Cs’ and ‘Vs’” (Quotes, Cartoons and Videos for the uninitiated), he stressed on the essential attitudes required to be a successful entrepreneur and manager. His delightful sense of humour and witty remarks had the audience smiling throughout the session.

One of the quotes that caught our fancy was:  “Entrepreneurship is like wooing a gorgeous girl. You need whole-hearted desire, complete commitment, unflagging perseverance, undivided attention and undying enthusiasm. Oh, you also need some moxie, chutzpah, daring and sacrifice. She may still not relent. But sometimes, with a bit of luck, she will, and that’s payday, buddy!”

He also spoke about the new ad campaign of Sulekha.com and enlightened the audience about the philosophy on which the brand is built.

The post-lunch session by Her Excellency, Beth Payne, U.S. Counsel General in Kolkata was focused on the importance of entrepreneurs in an economy, and on entrepreneurial and educational opportunities in the United States of America. She highlighted how keen she is to facilitate investments in India.

The final session for the day was by Ms. Swati Gautam, an impressive lady and a leading custom lingerie maker in Kolkata. In a candid and simple manner, she spoke about her journey as a businesswoman, and the challenges and rewards of being a woman entrepreneur.

The second day of Ascent began with a session by the famed Mr. Amitava Ghose on “How to make effective business plans”. A strategy and corporate finance specialist with twenty years of experience in corporate finance and international banking, he focused mainly on how to pitch for venture capital. The next session was by Rudra Kumar Roy, founder and Senior Product Manager at iViZ Techno Solutions Pvt. Ltd., which was awarded Business Today’s ‘Hottest Startup 2008’ title.  Drawing from his experiences in winning business plan competitions across business schools in India and venture capital for iViz Techno Solutions, he gave an enlightening presentation titled ‘The Art of B-plans’.

Post-lunch session of Day 2 saw the results for the much awaited and intensely contested case-study and B-plan competitions being announced. The Winners of the case study competition were declared from among 37 entries.

1st: Abhishek Chopra,

2nd: Harshvardhan Ketkar

3rd (Joint): Bhaskar Kashyap; Alpesh Chaddha; Sumit Chandra.

Winners of the business idea competition were:

First: Shreya Ginoria,

Second: Smita Singh & Shweta Poddar

Third(joint): Akshay Grover and Shruti Agrawal; Akshay Tapase.

The two esteemed guests then gave individual feedback to each of the participating teams of the B-Plan competition.

Mr. Suneet Singh Bhatia, Core member of E-Cell and one of the organizers of the event, said, “We’re very happy with the success of the event and the enthusiasm and interest shown by the participants. Most importantly, we value the opportunity we had to interact with some great entrepreneurs and leaders, and to hear their views on a range of topics”. Carrying a similar sentiment, Mr. Bhupesh Pangti, Core member of the Centre for Entrepreneurship and Innovation, commented “With the enthusiasm levels seen in these two days, we believe that we have achieved our objective of benefiting the student body in IIMC and beyond”.

Mr. Manish Motwani, President of E-Cell said, “We look forward to organizing more such events for the students which can give them a head start in realizing their dreams as an entrepreneur. We will also bring in i2i soon to present students with further opportunity”. As a concluding remark, Mr. Arjun Khurana, President of the Centre for Entrepreneurship and Innovation, added “We believe that with such kind of events, even if one ‘sleeping tiger’ of IIMC wakes up to the entrepreneurial success awaiting him, our mission is accomplished. We have started this year with a spark in Ascent, and will follow it up with a wildfire in E-Summit 2009”.

In all, the two days proved to be really inspiring and a huge value-addition for all the participants and organizers. As they often say in the world of entrepreneurship:

Let’s keep the fire burning!

With Contributions From,

Samyukktha, Spandana & Tanvi

The general awareness talk organized by Colloquia on hypnosis by Dr. Yuvraj Kapadia, internationally renowned hypnotherapist  and head of California Hypnosis Institute of India, was a smashing hit, with all the students holding on to their seats to listen to every word he said. The lecture, initially planned for one hour, extended to two because the students were highly reluctant to see the session end.  Dr.Kapadia finally had to decide to leave and disappoint the students clamoring for him to go on (which is something the reporter is witnessing for the first time on campus).

“We’re delighted with how the event turned out. Dr. Kapadia said he enjoyed himself immensely, with the students being so enthusiastic an audience. He said that the informal setting enabled him to branch out and talk about a wide range of topics, and that he would have liked to spend more time with them, satisfying their curiosity,” said Mayank Sharma, a PGP1 member of Colloquia from the organizing team.

“It was absolutely fabulous!”, said Deepti, another PGP1 from Colloquia, “Apart from the students giving such positive feedbacks, making the first Colloquia event of the year so memorable, the lecture itself was brilliant!” She said that she was happy to have gotten a chance to listen to Dr. Kapadia speak. “It was a big eye-opener for all of us; that there are so many things in the world and within our very minds, which we shelve away as mysteries, that could be explained with rationality, if only we cared to look and listen.”

Dr. Kapadia started out with explaining how the mind functioned and went on to talking about metaphysics, telepathy, past-lives and experiences, and the inherent power resident in the human mind. He gave examples of miraculous healings brought about by hypnotherapy and explained how it could be replicated in other cases. He also suggested various techniques that the students could use to minimize their requirement for sleep, perform better in exams, and become more creative.

The enthusiasm in the room was electric, with students shooting questions incessantly. At any point of time, there were a number of hands up in the air and Dr. Kapadia could barely finish answering one before the other was asked. Finally, after the session ended, a lot of students were seen asking for and noting down the contacts of the speaker and the institute he worked with.

The impact the lecture had on the students was obvious when the reporter actually heard a PGP1 asking, “Can people come and work with you for short periods? I’d be free for a couple of months during the summer… ”

Samyukktha T

Question: Can you tell us more about the run?

JD: The run was about 5 KM (for boys) and 3.5 KM (for girls), which meant three rounds of the campus (from the New Teaching Block (NTB) via main gate via faculty quarters via Howrah bridge via auditorium and back to NTB) for boys and two rounds for girls. To qualify, boys had to finish the race within 35 minutes and girls had to do the same in 25 minutes.

Question: That sounds like some distance! What kind of response did the race elicit?

JD: To say the least, it was overwhelming! There were 71 students who took part in the race, including two girls. The fastest recorded timing was 23 minutes 30 seconds by Saurabh Sharma. Overall, more than 90% of the participants completed the race, and 49 boys finished the race within the qualifying time of 35 minutes, which is a more than 100% increase over the last year’s figure.

Question: That’s a huge number! But then, going forward do you think it would be possible to increase the number of girls participating in the race? What would you recommend?

JD: To increase the participation from girls, we are exploring the possibility of increasing the visibility of the club through weekly campus jogs or similar events. One more way could be to encourage girls to participate in the club activities such as treks which are going to happen over next two terms. Also, if we are able to see an increase in girl participation for the current PGP1 batch, we can rely on them to pass on their experiences to incoming batch, i.e. ‘Word-of-mouth’ strategy in marketing parlance!

Question: But with the overall number of participants going up significantly, I am sure this is a positive sign?

JD: Indeed, this is a very encouraging sign for the club, and also for me. With more number of participants we will be able to choose the right people for the club in sufficient numbers. This will surely have positive impact on all future club activities.

Question: Also, JD could you throw some light on the activities planned for Adventure Club in the coming year?

JD: We are yet to finalize this year’s plan for club, reason being we actually wanted the incoming PGP1 members to actively participate in the planning process, and incorporate their ideas before finalizing our plans. But then broadly speaking, we will continue to organize treks and trips, especially in the north-eastern region of India. Apart from this we are also planning to have a biking trip for the members. We are also looking at the feasibility of organizing programs in collaboration with some professional institute. This would help to train members of the club in trekking and other related activities. And of-course, Tour-de-Joka will be there and it will be bigger than ever before!

For Jokatimes

Mayank Jain

The article by PPO holder Sriram (aka Global Sriram), surely must have given you a feel of how passionate a marketer can be about his field and his products. The ZooZoo article is a lesson to firms that advertising might not be always about roping in a Madhavan or a Vidya Balan or spending millions of rupees, one can connect with his customer equally well with a dog and a kid too or maybe with a bunch of cute looking bubble heads jumping animatedly on your TV screen. The interviews with IIMCians most knowledgeable in the field of marketing including our ER Secy, Paul and Pradeep Pokhariyal hopefully would have answered a few questions for facchas.

Also, some personal admirations and poetic skills were well expressed in the Desi Joka Brands section. Special mention of Tejveer Singh and the poem dedicated to him by Skandha liked by one and all; he out of a will to preserve his brand value or maybe just out of habit, again missed the last Marvel copy inspite of rushing at what he claims was “breakneck speed” (yea sure!). The extensive research on Brand Bollywood by Aayush and the write up on Sports Marketing by the footer crazy Abhishek Singh were extremely insightful too for film lovers and sports fanatics! If you haven’t tested your Marketing prowess yet then go ahead and do it with Prerak’s Quiz!

Also take the witch on the last page seriously, because Marcell after its magazine is now going to take you by storm with BrandWitch. Keep your eyes glued to the Blueboard and make this year remembered as the year of marketers!

For the Kotlers of the incoming batch; all those who are enthusiastic about marketing or for those who struck a chord somewhere after going through Marvel, Marcell would be looking to recruit enthusiastic ‘fucchas’ who can contribute in significant way to the making of the next editions of the magazine. Also, Marcell would be willing to accept contributions in the form of articles, interviews, or anything interesting that students can come up with. For more queries, feel free to send emails to marketing.cell@gmail.com.

Mayank Jain (Magazine Head & Editor)

Varun Narayanan (Chief Editor)

Our Initiatives in past:

1. i2I: i2I (Ideas to Implementation) is E-Cell’s flagship event. Kicked off in 2001, it is widely accepted as one of the biggest business plan contests in Asia. Even in its formative years, the contest attracted numerous plans from all around the globe, extensive media coverage and venture funding for the finalists.
2. Ascent: Ascent is E-Cell IIM Calcutta’s annual workshop which is conducted at the beginning of the year to help the incoming batch of student get a hang of the phenomenan itself and get them acquainted with the support we can provide to help them start their own ventures.
3. Workshops:
   • Restaurant Workshop
   • Laboratory on Entrepreneurial Motivation: Sunil Handa
4. Talks and Lectures:
   • Madhukar Shukla (Prof. XLRI)
   • Ajit Balakrishnan (CEO, Rediff.com)
   • Mani Ratnam (Acclaimed Film Director)

Pathikrit Ghosh believes in doing his own thing. “I wanted to do something where I felt what I had learnt would be more relevant instead of sitting before a computer and typing codes,” says Ghosh, the lone first-year student at Indian Institute of Management, Calcutta, or IIM-C, planning to take the start-up route.

And in these times of economic gloom, when even the best and brightest from India’s top business schools would prefer a steady job instead of starting a venture, Ghosh intends to set up a consultancy firm.

“I don’t think anyone from PGP-2 (the second year of the two-year postgraduate diploma programme in management) is seriously thinking of entrepreneurship as an option,” says Prafulla Agnihotri, placements chief at IIM-C.

This sentiment has not deterred Ghosh. While his classmates at IIM-C are sprucing up their CVs to ensure summer placements, he is working on updating his database of potential clients. “In about three months, I have built up a bank of 14,000 small and medium enterprises,” he says.

Ghosh quit a secure job as area sales manager at Indian Oil Corp. Ltd to join one of the country’s premier business schools to receive training to launch his own business, which he intends to call MyMa Consultancy Pvt. Ltd.

After graduating in 2004 with electronics and instrumentation from University of Madras, Ghosh joined an instrumentation firm called Eurotherm DEL India Pvt. Ltd and later IndianOil, where he worked for three and a half years. It was during his stint with the state-owned oil marketer that he firmed up plans to launch his own company. The people he met during his stint with IndianOil form the nucleus of the database for his start-up.

“There are lots of businesses that want to grow but not everyone can afford an A.T. Kearney or a McKinsey,” says Ghosh, who aims to offer quality consultancy at affordable prices by keeping overheads low. MyMa will initially focus on sales, business development and human resources consultancy. The idea of starting a consultancy struck him after he joined IIM-C. “Six hundred of the smartest minds in India who are here (at IIM-C) have acted as the catalysts for MyMa.”

IIM-C has two entrepreneurial cells that encourage students to launch businesses. The institute organizes an annual contest that gives students a chance to sell business plans to venture capital funds.

Last year, four business plans submitted by IIM-C students received venture capital funding, according to Paul Savio, who is a first-year student and the external relations secretary at the institute.

“This year, too, we have got commitment from funds for two proposals, but both are from people outside the institute,” he says. The contest is not restricted to students from IIM-C. “But at least seven more (proposals) are being considered by various venture capital funds and quite a few of them are from IIM-C,” Savio adds.

Ghosh believes people shouldn’t look at entrepreneurship only when the chips are down. “Entrepreneurship requires a passion to say no to a job with a multi-crore package during good times and not just as an option when the offers are not that good.”

Agnihotri also says entrepreneurship shouldn’t be considered as an option merely because the economy is going through a bad patch and jobs on offer during the placement season may not carry the astronomical pay packets people have come to associate with IIMs. “Entrepreneurship can’t be a by default option. You have to really believe in it.”

According to Savio, IIM students aren’t averse to the idea of launching ventures, but most want to work for a few years before taking the plunge. “There are many among us who would eventually launch his or her own business, but initially at least they would want to work to get some exposure in the industry,” he says.

Students other than Ghosh might have been forced to think of their own ventures but for the fact that the entire batch will surely get placed despite the downturn, according to Savio. As many as 60 IIM-C students have secured good jobs even before completing their courses.

The ultimate high for Ghosh, besides the joy of being his own boss, is to come back to IIM-C to recruit. “I want to come here and hire for MyMa some day.”