September 24, 2009 
Chennai Alum’s Strategic Marketing Workshop
For a business not to market their product is like winking at a girl in the dark. You know what you are doing but no one else does. Stuart H. Britt, US advertising consultant The students of IIM Calcutta were in for a jam-packed weekend with the 7th edition of the "˜Strategic Marketing' Workshop being organized in association with the Chennai Chapter of the IIMC Alumni Association and the Marketing Faculty ...
Marvel: The Marketing Magazine Arrives
The Marketing Cell recently launched its magazine called Marvel which received an encouraging response from the students. The magazine was made possible by significant efforts from all the people who have contributed in the form of articles, and the super efficient design team that gave the magazine a very "˜professional' look suited for a top Indian B-school. The article by PPO holder Sriram (aka Global Sriram), surely must have given you ...
Marketing Gone Wrong!
Brand today is not "˜something' in marketing, it is virtually "˜everything'! If we leave the niche markets aside, a majority of the brands compete on similar product qualities, and in the end the final consumer choice to a large extent is dictated by the concept called "˜Brand'. So, corporations which are able to capitalize on this concept, and hold on to their strengths are the ones which are able to ...
MARGOD The Marketing God of Joka
The Beginning It started out as a crazy idea. Tired of the usual case contests and simulations that anybody and everybody could do, the members of MarCell wanted to have an event that would blow away the participant's mind. The brainstorming sessions went on into the early mornings, and only the craziest ideas were accorded some merit. After two months of cussing, swearing, frustrations and much tearing ...
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